There’s a quiet but extraordinary power available to each of us. It begins with the simple intention of always doing your best. Not some heroic, idealized version of your best, and not the best others expect from you. I mean
In recent years, research has revealed an essential tendency in our brains. Utilizing this propensity can give us more control over our lives and bring us more of what we want.
The Primacy Effect
Whatever captures our attention NOW takes


